Cambodia’s e-commerce sector continues to demonstrate strong momentum in 2025, reflecting the country’s broader digital transformation and growing consumer confidence in online transactions. With expanding digital infrastructure, rising social commerce activity, and supportive government policies, e-commerce is becoming a key pillar of Cambodia’s digital economy.
This article provides an overview of market size, payment trends, consumer behaviour, regulatory support, and the outlook for Cambodia’s e-commerce landscape in 2025.
Strong Market Growth in 2025
Cambodia’s e-commerce market is projected to reach USD 1.78 billion in 2025, up from USD 1.51 billion in 2024, representing an annual growth rate of approximately 17.88%.
This steady expansion highlights:
- – Increasing digital adoption among consumers
- – Greater trust in online payment systems
- – Growth of local online businesses and social sellers
- – Improved logistics and last-mile delivery services
E-commerce now contributes significantly to Cambodia’s GDP, reinforcing its role in national economic development.
Cambodia Within the ASEAN Market
Regionally, ASEAN’s e-commerce market continues to grow rapidly:
- – ASEAN market size (2024): USD 116.36 billion
- – Projected ASEAN market size (2025): USD 137.24 billion
- – Regional growth rate: 17.94%
Cambodia contributes approximately 1.3% to the ASEAN e-commerce market. While relatively small compared to larger regional economies, Cambodia’s growth rate aligns closely with regional trends, indicating strong development potential.
Digital Payments: The Backbone of E-Commerce
One of the most notable drivers of Cambodia’s e-commerce expansion is the widespread adoption of digital payment methods.
Top Payment Methods in 2025:
- – QR Codes – 47.15%
- – Cash – 26.50%
- – Mobile Money Transfer – 13.30%
- – Other methods – 13.05%
The dominance of QR payments reflects Cambodia’s rapid digital payment integration. Millions of QR transactions are processed annually, supported by strong banking integration and interoperability between financial institutions.
The expansion of Buy Now, Pay Later (BNPL) services is also enhancing affordability and encouraging consumer spending online.
Banking Integration and Financial Infrastructure
Cambodia’s financial institutions play a vital role in supporting e-commerce. Strong banking integration allows seamless digital transactions, enhances consumer trust, and improves financial inclusion.
Recent performance indicators show:
- – Over USD 54.4 billion in processed banking transactions
- – 601.3 million QR transactions recorded in 2023
- – Approximately 3.3 million merchant QR codes in circulation
This digital financial ecosystem strengthens the reliability and scalability of online commerce.
Social Commerce and Digital Connectivity
Social media platforms remain central to Cambodia’s e-commerce activity.
- – TikTok accounts: 11.65 million
- – Facebook accounts: 9.96 million
- – Mobile subscriptions: 21.9 million
- – Internet subscriptions: 21.9 million
Platforms such as Facebook, TikTok, and Telegram dominate social commerce, where sellers directly promote products through live streaming, short videos, and messaging platforms.
The combination of high mobile penetration and social media engagement continues to fuel online retail growth.
Consumer Trends and Preferences
Cambodian consumers are increasingly comfortable shopping online.
Shopping Behaviour:
- – Most consumers shop once per month
- – Average monthly spending ranges between USD 11–50
Top Product Categories:
- – Fashion (37%)
- – Beauty products (20%)
- – Food delivery (19%)
Key Consumer Concerns:
- – Fraud (23%)
- – Product quality (20%)
- – Hidden delivery fees (14%)
Although trust in online shopping is improving, transparency and consumer protection remain essential for sustainable growth.
Government Support and Regulatory Framework
Cambodia’s e-commerce growth is backed by comprehensive regulatory and strategic frameworks, including:
- – Law on Electronic Commerce
- – Simplified VAT registration for local and foreign e-commerce businesses
- – Legal framework for e-commerce trademarks
- – Cambodia Digital Economy and Society Policy Framework 2021–2035
- – Cambodia Financial Technology Development Policy 2023–2028
These initiatives aim to strengthen digital trust, improve business environments, promote financial inclusion, and support innovation.
Outlook for the Future
Looking ahead, Cambodia’s e-commerce sector is expected to maintain strong growth due to:
- – Rising digital literacy
- – Increased fintech innovation
- – Improved cybersecurity frameworks
- – Expansion of cross-border e-commerce
- – Strong government commitment to digital transformation
However, continued efforts are needed to address fraud prevention, consumer protection, logistics efficiency, and digital skill development.
Conclusion
In 2025, Cambodia’s e-commerce market stands as a fast-growing and increasingly mature sector within the national economy. With a projected market size of USD 1.78 billion and nearly 18% annual growth, the industry is evolving from emerging adoption to structured digital integration.
Supported by digital payments, social commerce expansion, and forward-looking government policies, Cambodia is positioning itself as an active and competitive player in ASEAN’s digital marketplace.
As infrastructure, innovation, and trust continue to strengthen, e-commerce will play an even greater role in shaping Cambodia’s economic future.
Source: Ministry of Commerce, (March 2025), Cambodia’s E-commerce: Key Insights & Trends
